Explore floral beauty effortlessly with our preview app.
The flower preview application faces challenges both in physical stores and on the digital platform, such as the inability for users to preview bouquet products in-store and the need for more comprehensive information about bouquet contents. Users also express a desire for increased efficiency in placing orders and improvements in navigation, search functionality, and visual appeal within the app. Resolving these issues is vital to improving user satisfaction, engagement, and sales for the application.
The flower preview application aims to enhance user satisfaction by improving in-store experience, enhancing product transparency, streamlining order placement, and optimizing digital user experience. This will ultimately meet user expectations and drive increased engagement and sales.
For the flower preview app, I conducted extensive user research using a mix of quantitative and qualitative methods. Surveys with five participants provided statistical data on flower preferences and purchasing habits, while phone interviews revealed deeper insights into users' emotions and concerns. The research identified distinct user groups with various needs and pain points, informing the app's design process to address these critical concerns effectively.
